All posts

The 2015 ctrlio National Mobile Phone Report investigates why customers are overspending more than ever before - and what they can do about it.

Mobile phones may be the country’s most popular gadget but no one wants to pay over the odds for a contract. However, new research from consumer data champions, ctrlio has revealed that 92.2% of pay monthly subscribers are doing just that. This is collectively costing the UK population £6.2 billion a year.

The ctrlio National Mobile Phone Report investigates why this overspend has occurred and what people can do about it. The data was collected from a sample of over 20,000 ctrlio visitors over a six-month period, ending on 13th November 2015. Detailed statistical analysis was conducted on a sample of 400 of these visitors.

Key highlights from the report are:

(Click the image above for a larger version)

This report also introduces the ctrlio Fair Data Index, a ranking system that scores operators on their ease of customer data retrieval.

"Mobile phone subscriptions are at an all time high with more and more people signing up to pay monthly contracts. The problem is most of us don’t know our exact usage so are forced to guess and only the lucky few are getting it right. As this study shows, the majority of people over or underestimate what they need and end up paying too much for the wrong contract. ctrlio helps customers match deals to their actual usage so they can find the best contract for their needs and save money on their bills."

Laurence John, CEO, ctrlio

Download the full report

Charlotte Ellis

Charlotte is Marketing Director at ctrlio, making sure that the wider world knows how to bring their data to life.