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Predictions from last year were not bad at all (Music.ly, YEAY, Look-App) but 2018 will see a more sedate IPO rate after a slow 2017.

Paul Armstrong, Forbes contributor, excerpt below taken from the original article

Predictions from last year were not bad at all (Music.ly, YEAY, Look-App) but 2018 will see a more sedate IPO rate after a slow 2017. With tech putting its tail between its legs, Brexit looming, China continuing to forge ahead and a politically rocky US, Airbnb (prediction), Xiaomi (prediction) and Spotify will likely be the biggest names to IPO this year but look elsewhere for interesting ideas and moves (Stockholm, Singapore, Berlin, Tel Aviv, Nigeria, Argentina). Here are the ones to watch on the choppy seas of funding and innovation in 2018 and 2019:

5) Active Interest Signal Targeting/Advertising by ctrlio

In an increasingly complex market, British startup ctrlio is transforming the way brands engage with consumers and make targeted offers. Focused on enabling brands to know when a consumer is actively looking for a new product or service (the buying signal), giving brands the opportunity to bid, if they want to, for their business. ctrlio has live deployments underway with a number of leading price comparison sites.

WHY IT'LL SUCCEED: High-interest area, great advisor panel with backgrounds from McKinsey, Skyscanner, ODI and Peter Gabriel is a strategic investor.

Article originally published on Forbes.

Dominic Strowbridge

Dominic is passionate about creating products that solve problems and delight users. For the past 20 years, he’s been designing and building first-class consumer products for the mobile industry.